The mark consists of a head formed by an upper portion of a hop flower sitting above the lower half of a human skull. The hop flower has white leaves on its lower portion and yellow leaves on its upper portion, with orange outlining and shading. The skull bones are orange on its top half and fuchsia on its bottom half, with white eye sockets and a white nose. The skull appears within a blue ocean with a yellow reflection of the sun surrounding the lower portion of the skull, and fuchsia and purple waves below the yellow reflection. The hop flower appears within a yellow sun setting in a fuchsia sky with orange rays shining from the top of the sun. Three purple birds fly over the head. Below the design of the head are the yellow stylized words "GREAT DAY" above the yellow stylized word "IPA".