The mark consists of a composite motion and sound mark depicting the emergence of the word "WATERPIK". Initially, a round dot is centered on the screen. A second smaller, oval-shaped dot appears above the first, and the third smallest oval-shaped dot appears above the second. The three dots sweep to the right with a burst of light. The letter "I" appears on the left side of the screen and the three dots are stacked above the letter "I". The word "WATERPIK" appears on the screen, with the letters emerging from left to right, and the fading of the light burst. Simultaneously with the emergence of the dots in the visual component is the sound element that consists of three notes--a C5 eighth note, G5 eighth note, and E5 sixteenth note, all made by a synthesizer, followed by a water splash sound effect. The fourth note, a C6 sixteenth note, has a sound effect with a long reverb, with a reverse cymbal sound as an emphasis hit. The sound is in the key of C Major in 4/4 time, and the overall duration of the mark is 4 seconds.