The mark consists of a circular shape with a double black irregular outline with a smudged appearance, filled mostly with white and some black, with the words "NEW & ORIGINAL" mostly in black with some white inside the circle on the top on a mostly white with some black background, "100% ORIGINAL" in black upside down and inside the circle on the bottom on a mostly white with some black background, and a partial double black irregular outline with a smudged appearance around a rectangular box with rounded corners bisecting the circular shape at an angle, with black and white half-circles with a smudged or crumpled appearance appearing above and below the rectangle, the words "ONE FORTY FOUR EXCHANGE" centered in the rectangular box in blue smudged capital letters on a mostly white background with black smudges.