Providing a web site featuring technology that enables users to put a marketing skin over a video to subscribe to email notifications and unlock related website and product content; Providing a web site featuring technology that enables users to put a marketing skin over a video with at least one link to a product for purchase by a consumer; Providing a web site featuring technology that enables users to upload videos and track and monitor consumer use of said videos; Providing a web site featuring technology that enables users to create customized video players; Providing a web site featuring technology that enables users to upload videos with tracking forms overlaid onto said videos; Providing a website featuring technology that enables users to upload and share user-generated videos on a wide variety of topics and subjects; Providing an online non-downloadable Internet-based system application featuring technology enabling users to upload and encode videos to the internet; Providing an online non-downloadable Internet-based system application featuring technology enabling users to upload videos and track and monitor consumer use of said videos