The mark consists of the combined words of "CURE" and "HOME" with the "C", "U", "R" and "E" of "CURE" being in capital letters, the "H" in home being a capital letter and the "O", "M" and "E" of "HOME" in lower case letters. Furthermore, the word "CURE" has a stylistic element suggesting a leaf for the center horizontal element of the capital "E". Additionally, the mark includes the stylistic element of leaf shaped components arranged in a circular pattern above the characters. The leaf components are in two sizes, the smaller of which are on the inside of the circular pattern while the larger are on the outside of the circular pattern. At the center of the circular pattern is the impression of a house made by an inverted V with a rectangular shape on the right giving the impression of a roof with a chimney. Directly below the impression of the roof there are four equally sized squares arranged with two squares side by side and directly underneath two squares side by side giving the impression of a window.