Business services, namely, business advisory services in the areas of employee benefits strategy and cost control of health benefits, including pharmacy benefits; advisory services relating to health benefit management and administration, namely, offering advice and solutions in the fields of health benefit plans involving both medical and pharmacy costs; business consulting in the fields of reinsurance, health care, pharmacy and benefits financing; consulting services in the cost and payment management of health care, including pharmacy benefits; medical cost containment services to improve health, affordability and patient experience; consultation relating to ways to reduce costs of pharmacy benefit plans; pharmacy cost management for the health care benefit plans of others; collection and analysis of pharmacy data for health plan members in the nature of business data analysis; business consulting services in the field of healthcare reimbursement; drug utilization review services; pharmaceutical cost management services; strategic business analysis and business advice regarding pharmacy benefit management, pharmaceutical end-user behavior, healthcare use behavior; market study and analysis of healthcare, healthcare benefits, and pharmacy benefits affecting health behavior change and choice at the patient level; market analysis and reporting of the effectiveness of tailored pharmacy messaging and support at the patient level; providing information in the field of pharmaceutical cost management as provided to pharmacy benefit management services clients, consultants and brokers; participating in business conferences in the field of pharmacy benefit management