The certification mark, as used by persons authorized by the certifier, certifies that evaluation of charitable fundraising services provided have exceeded industry standards and outperforms most charities in its cause using a charity's financial health, governance, and performance. We use a set of performance categories to rate each of these categories and issue an overall rating that combines the charity's performance. The ratings show how efficiently a charity will use support that it is given, how the charity is delivering on its mission, and to what extent the charity is growing programs and services over time.