Association membership services, namely, promoting the public interest and public awareness of individuals' personal data rights, data security and privacy protection and personalization; promoting public awareness by means of public advocacy in the fields of personal data security, cyber security, identity protection, privacy protection, personalization of data; providing purchasing advisory and consulting services and making consumer recommendations to members on purchases of privacy and identity protected and personalized goods and services relating to critical life resources in the fields of education, medical services, wellness, fitness, career and employment, business, investment, insurance, real estate, travel, lifestyle, finance, health, consumer issues, economic security, work and other life resources that involve any kind of personal data generation, sharing and protection; promoting the sale of goods and services of members to providers who protect the privacy, security and identity of our members; promoting the sale of personalized goods and services of ethical goods and service provides who meet established standards, enabling members to obtain special benefits and discounts on goods and services through use of a membership card; cooperative marketing and advertising services; referrals in the fields of privacy and identity protected medical services, health, employment, finance, business, insurance, investments real estate, travel and other essential goods and services that respect the personal data rights of members; compiling of information into computer databases, namely, compiling a list of goods and services that meet established privacy and security and personalization standards to assist consumers in making online purchasing decisions; provision of consumer information and advice regarding the selection of products and items to be purchased online that meet established privacy and security and personalization standards