The mark consists of the word "ReGen" in solid black letters, where in place of the letter "G" are three arrows representing a recycling symbol arranged in a counter-clockwise form approximating an upper-case "G", where an alternating green border suggests a twisting arrangement of the arrows, and where two parallel orange lines against an otherwise solid black-filled interior run from the top of each arrow head to the next turn of the "G" design. The mark also consists of two cartoon images of solid black water droplets arranged to the left of the stylized word "ReGen". White space within the mark is background and not claimed as part of the applied-for mark.