The mark consists of a peaked shield with three points at the top and narrowing to a pointed bottom. The shield is bordered by a thin outline, surrounding a thicker shaded outline. Within the shaded outline is a field that forms the main face of the shield. Centered at the top of the shield face and at the center peak is a star. Centered beneath the star, bold capital letters is the literal element "EXPLORE", and centered below that in bold numerals is the number "360". On either side of the "360" are three horizontal shaded lines that merge with the thicker shaded outline surrounding the shield face. Beneath the "360", and comprising the bottom half of the shield face, is a shaded image forming a series of varying triangular points similar to an evergreen forest, with a meandering ribbon winding down through the shaded area from the approximate center/right of the triangular points and terminating along the lower right edge and bottom point of the shield face. The shading and ribbon create imagery evocative of a road or pathway winding through a forest.