Downloadable computer software application programs for use by cruise passengers on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays for making reservations for cruise travel as well as shipboard and shoreside restaurant dining, live entertainment, theater, movies, beauty and spa services and tours, confirming reservations and checking in for booked cruise trips, communicating via text, email and telephone with cruise passengers and crew on booked cruise, authenticating identification to permit access to booked cruise ship and stateroom, and downloadable computer software in the nature of an electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web-based environment for use by cruise passengers to pay for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations; downloadable computer mapping and scheduling software for identifying cruise port destinations; downloadable computer software application for mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling users to design virtual personas for interaction with shipboard digital locations; Downloadable computer software application programs for use by cruise ship employees, officers, crew and service personnel on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays for responding to cruise passengers via text, email and telephone communication, monitoring and tracking employee work schedules, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers via text, email and telephone communication; downloadable computer software for use in customer relationship management and authenticating user identification to permit access to designated shipboard rooms and areas; recorded computer game software for gambling machines; downloadable electronic and interactive computer game software

Broadcast of television programs by satellite and digitally in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor and cruise tours and destinations and cruise ship news information; broadcasting of ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; streaming of ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of web-based applications, mobile phone applications and computer networks

Organization of excursions, namely, providing transport for excursions; Travel agency services, namely, travel, excursion and cruise arrangement in the nature of making reservations and bookings for transportation; Making reservations and bookings for shoreside transportation; Making transportation reservations and bookings for cruises, cruise destination visits and tours, shipboard weddings and honeymoons; Transportation services, namely, baggage transportation from home or airport to cruise port, baggage check-in services for cruise departure and baggage transportation from cruise port to home or airport; Transportation reservation services

Entertainment services in the nature of an on-going reality-based television series; providing information regarding the production and distribution of an ongoing television program series in the field of travel and entertainment via an on-line global computer network; Educational and entertainment services, namely, producing and scheduling ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; Entertainment services, namely, producing broadcast programs in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information made available by television, cable and streaming on the Internet; Entertainment services, namely, contest and incentive award programs for cruise passengers designed to reward program participants who submit the greatest number of pre-arrival and pre-departure cruise information via specified mobile or computer software applications; Entertainment services, namely, casino gaming services and organizing and conducting live stage shows, nightclub shows, contests in the nature of live entertainment, dance performances, and parties; Night clubs; Photography services; Providing temporary use of non-downloadable software application programs for gambling and computer gaming; providing online non-downloadable computer game software for gambling machines; providing online non-downloadable electronic and interactive game software

Providing online non-downloadable computer software application programs for use by cruise passengers on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, for making reservations for cruise travel as well as shipboard and shoreside restaurant dining, live entertainment, theater, movies, beauty and spa services and tours, confirming reservations and checking in for booked cruise trips, communicating via text, email and telephone with cruise passengers and crew on booked cruise, authenticating identification to permit access to booked cruise ship and stateroom, and providing online non-downloadable computer software in the nature of an electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web-based environment for use by cruise passengers to pay for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations; providing online, non-downloadable computer mapping and scheduling software for identifying cruise port destinations; providing online non-downloadable computer software application for mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling users to design virtual personas for interaction with shipboard digital locations; providing online non-downloadable computer software application programs for use by cruise ship employees, officers, crew and service personnel on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays for responding to cruise passengers via text, email and telephone communication, monitoring and tracking employee work schedules, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers via text, email and telephone communication; providing online non-downloadable computer software for use in customer relationship management and authenticating user identification to permit access to designated shipboard rooms and areas

Making reservations for shipboard and land-based activities and amenities, namely, restaurant and hotel reservations, for others; Making reservations and bookings for shipboard restaurants for others; Making reservations and bookings for hotel accommodations for others; Bar and cocktail lounge services; Restaurant services