The mark consists of a white circular shaped speech bubble with the circle coming to a pointed shape at the bottom left-hand side. The speech bubble is outlined in black and there is an inner black outlined white circle in the center of the speech bubble. Within and across the center of the speech bubble and extending just beyond the left border of it to just beyond the right border of it is the wording, "SWYNTS". The lettering of the capitalized S of the wording sits between the two black outlines of the speech bubble, the tail of the Y extends and makes contact with the bottom of the S, and the head of the T extends and sits over the N and the S. Both the T and the last S of the wording SWYNTS sit inside the two black outlines on the right side of the speech bubble. The top of the T and the S extend just beyond the right border of the speech bubble. The wording,"SWYNTS" is colored in light sky blue, arctic blue, and royal blue in that order from top to bottom and the lettering is bordered in black. Inside the space created by black inner and outer border at the bottom of the speech bubble are the words, "IN PRINT" in black. IN begins just over the point at the bottom of the speech bubble. Circling outside of the speech bubble are the words, "SAY WHAT YOU NEED TO SAY" in black.