FarmFresh Collective is a social networking-based peer-to-peer marketplace where anyone can become a rural or urban agricultural entrepreneur, connect local agricultural communities with each other and their businesses directly with consumers, and proffer a trusted space to build rapport, share knowledge, and promote commerce while supporting local economies. FarmFresh Collective provides a platform that empowers agricultural entrepreneurs and affords them more control over their businesses by understanding their consumers through engaging and developing rapport with them early in - or even before - the buying process