The mark consists of the stylized wording "EL BUEN PASTOR" in a black stylized font outlined in white, enclosed within a single blue line oval, with a shepherd outlined in black, standing on a hill wearing a brown hat, with a black beard, black eyebrows and black and white eyes, with tan skin, blue overalls, a red shirt with light red lines, a brown belt and black shoes. Behind him is a white cow, outlined in black with black, blue, light blue and teal spots and to the right is a brown cottage outlined in black, with a black fence behind, all on two hills of green and light green grass lines, with a sun in orange in the background with red and white rays and a white border.