THE MARK CONSISTS OF AVID ANGLER IS LARGE UPPER CASE LETTERS, ACROSS THE TOP LINE OF WORDS IN THE LOGO. A FISHING ROD EXTENDS FROM THE LETTER A OF AVID, SLANTED POINTING UP, WITH A CURLED LINE, AND HOOK, EXTENDED FROM THE ROD, OVER THE TOP, TO THE LETTER N OF ANGLER, A LARGE FISH, WITH HIS MOUTH OPEN AT THE HOOK, ABOVE THE N IN THE WORD ANGLER, ON THE UPPER, RIGHT SIDE OF THE LOGO; THE TAIL PORTION, IS WRAPPED AROUND AND UNDER THE END OF THE WORD ANGLER, ENDING AT THE BOTTOM OF THE LETTER L; THE END OF THE FISH TAIL IS SHAPED LIKE A HOOK. THE WORD SOLUTIONS IS UPPERCASE FONT, PLACED ACROSS THE CENTER AND MIDDLE OF LOGO, WITH AN EXTENDED LINE/DASH, AFTER THE WORD SOLUTIONS, "FISHING MADE EASIER", UPPERCASE, SMALL FONT, WITH QUOTATION MARKS, IS ACROSS BOTTOM OF LOGO.