arranging and conducting incentive reward and customer loyalty program to promote the sale of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards; administration of an incentive reward and customer loyalty program which provides rewards in the form of credit to purchase products and services, product discounts and promotions, retail and online retail store discounts, and related benefits to customers in order to promote and reward customer loyalty to promote the sale of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards; providing an incentive reward and customer loyalty program through the issuance and distribution of loyalty rewards cards for the purpose of promoting and rewarding loyalty to promote the sale of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards; credit program services, namely, credit card registration services and promoting the sale of goods and services of others by awarding purchase points for credit card use in the fields of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards

issuing of credit cards and stored value prepaid and discount cards for use in the purchase of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards; credit program, namely, credit card and debit card transaction processing services, payment processing services, and authorization services for retail store and online retail store services featuring toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards