Design, development and implementation of The Group Salus AI-enabled Reputation Management and Risk Mitigation software platform for use in corporate reputation management, specifically corporate communications focusing on crisis/incident preparation and response for reputation management and the purpose of allowing companies to prepare, plan, practice and implement communication protocols in the event of crisis or corporate incident, including end-user application functions such as development of a cyber incident response plan, the coordination of team activities during a company's response to a cyber incident, creation of an audit trail, and after-incident reporting