Downloadable software application for streaming audio and audiovisual content in the field of fitness training and instruction; downloadable software application for use by individuals participating in health, exercise, physical training and fitness classes in tracking athletic performance and receiving feedback on results; downloadable software application for accessing fitness training, instruction and guided workouts; downloadable software for monitoring and analyzing various parameters associated with the operation of a exercise equipment and for fitness training; downloadable mobile application for receiving content and media in the form of video, text, and other audio and visual presentations of health, exercise, physical training, fitness and personal development; downloadable software application for use by individuals in connection with accessing and utilizing features within fitness centers and health clubs; downloadable mobile applications in connection with fitness services, namely, integration with membership accounts for a more interactive member experience whereby users can manage membership accounts, interact and communicate with club locations and equipment; downloadable computer software platform in connection with fitness club services, namely, for activating, paying, and updating fitness club membership services, providing fitness club membership billing, providing fitness club information, scheduling and reserving fitness training services, providing fitness club community information, and providing information and tools in the nature of metrics, guides, simulations, and reports for fitness club operations