Incentive award programs to promote the sale of products and services of others; Administration of a customer loyalty program which provides products of others to customers of others; Business administration of consumer loyalty programs; Conducting employee incentive award programs to promote on the job safety, years of service, or performance; Conducting employee incentive award programs to promote healthy living behavior; Merchandising services for inducing the purchasing public to buy the goods of others through a promotional gift redemption program; Order fulfillment services; Promoting the sale of goods and services of others by means of contests and incentive award programs; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services