Downloadable software in the nature of a mobile application for providing information related to health, fitness, nutrition, wellness, personal care, and lifestyle; downloadable video programs related to health, fitness, nutrition, wellness, nutrition, meal plans, personal care, and lifestyle; Downloadable software in the nature of a mobile application for mobile phones, mobile devices, tablets and personal digital devices, namely, software for searching, accessing, viewing and interacting with digital content in the fields of health, nutrition, wellness, personal improvement, leisure, cooking, wine, entertaining, nature, lifestyle, conservation, sustainability, shopping and general interest topics, for viewing digital content information and purchasing groceries, household and retail goods; Downloadable software in the nature of a mobile application for collection, storage and display of performance data from various fitness activities; downloadable software for tracking, monitoring and planning fitness training activities; Downloadable computer software for computer system and application development, deployment and management; Downloadable computer software platforms for that allows users to track fitness and training data, access training programs, communicate with other users, purchase goods, and participate in events and incentive reward programs; Downloadable mobile applications for mobile phones, mobile devices, tablets and personal digital devices, namely, software for searching, accessing, viewing and interacting with digital content in the fields of health, nutrition, wellness, personal improvement, leisure, cooking, wine, entertaining, nature, lifestyle, conservation, sustainability, shopping and general interest topics, for viewing digital content information and purchasing groceries, household and retail goods