Merchandising services for inducing the purchasing public to buy the goods of others through a promotional gift redemption program; Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses