The service of providing physical and digital gift cards, namely, prepaid cards having a stored value of money which may be reloadable with additional value, and of providing associated posters and other materials and services publicizing such cards, namely, yard signs, banners, menus, T-shirts, buttons, mugs and consulting services, such cards, posters, other materials and services to be used in connection with a viral challenge saluting a cause, fundraiser or for-profit or non-profit activity, to be used in advertising, marketing, social or traditional media, public relations, direct sales or any other promotional method, by physical and online businesses and organizations, namely, restaurants, retailers, gasoline stations, pharmacies, automotive parts dealers, sales, travel and financial institutions, theaters, associations, and non-profits, with the goal of helping support and serve the cause of such entities, their owners and employees