The mark consists of a seal comprised of a central circle and concentric three rings with the central circle containing a stylized image of the bust of William Ewart Gladstone holding an axe and positioned with his body slightly facing to the viewer's left and with his head turned slightly towards the viewer's right. Towards his left shoulder appears a heraldic crest comprised of the design of a stylized winged griffin shown in profile and facing to its left. The griffin's feet are not depicted but its body emanates from the top of a wreath comprised of diagonal bars. The griffin's tail is depicted and points backwards. The griffin is holding a sword in its right talon. Above the griffin design appears a banner with the wording "FIDE ET VIRTUTE" in capital letters and a stylized font. Below the griffin design appears the name "W.E. Gladstone." in a stylized script font. The thin inner most ring surrounding the circle is slightly enlarged towards the bottom and contains the words "WILLIAM GLADSTONE, A PRIME MINISTER AND HIS AXE" in small stylized capital letters below the bust design. The thick middle ring is divided into two banners which follow the curves of the upper half and lower half of the ring. The banner in the upper half includes the wording "THE GLADSTONE AXE" which appear in an upward curve in capital letters in a stylized font. The design elements separating the banners found on the left and right side of the middle ring feature the depiction of axes with the heads facing towards the center circle. Curved triangles pointing outward appear in the space between the banners. Vertical lines fill some of the negative space between the axe elements and the banners. The outer most ring is solid and serves as a thin border.