Clothing, namely, shirts, t-shirts, team shirts, polo shirts, rugby shirts, jerseys, pants, shorts, tops as clothing, bottoms as clothing, dresses, skirts, blouses, underwear, track suits, track pants, jogging suits, jogging outfits, sweat jackets, sweat pants, sweat shirts, sweat shorts, sweat suits, singlets, jackets, coats, coaches' coats, tights, athletic tights, undergarments, wrist bands as clothing, rain ponchos; outdoor clothing, namely, jackets, coats, mittens, gloves, rainwear, ponchos, pullovers, anoraks, coveralls, gilets, skiwear; footwear, athletic footwear, shoes, socks, stockings; headgear, namely, headwear, headbands, hats, caps being headwear

Advertising; dissemination of advertising matter via all media, in particular in the form of thematic messages centered on human values; advertising by sponsoring; online advertising and marketing services; business management; business administration; office functions; promoting the goods and services of others, by means of contractual agreements, in particular sponsoring and licensing agreements, encompassing the transfer of notoriety, of image and of sympathy derived from cultural and sporting events, in particular from an international athletics competition; promoting the goods and services of others by means of what is referred to as the initial interest factor leading the public to consider goods or services presented to the public bearing signs, emblems or messages able to capture its attention; promoting the goods and services of others by means of the so-called image transfer; rental of advertising space of all type and on all media, whether digital or not; business administration of the participation of national teams to an international athletic competition, and promoting the support to said teams with the public and the concerned circles; business administration consultancy; computer data entry services; data processing services; arranging of exhibitions for business or advertising purposes; promoting sporting competitions and events for use by others; promoting concerts and cultural events for others; provision of documentation, namely, direct mail advertising, distribution of advertising material, distribution of samples, reproduction of documents in the nature of photocopying services; maintenance of data in computer data bases; computerized file management, namely, management of digital files incorporating a portfolio of images and video sequences destined to a use under license in traditional advertising and in moral advertising; electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; retail store services and wholesale store services in the fields of clothing, footwear and headgear; retail store services and wholesale store services in the fields of sporting articles; retail store services wholesale store services in the fields of jewelry, horological instruments, fashion accessories, bags, memorabilia

Organization of sporting competitions; organization of an international athletics competition; organization and entertainment in the nature of international sporting events; entertainment in the nature of sporting competitions; entertainment in the nature of an international athletics competition; entertainment services, namely, organization and animation production of a series of sporting events, broadcast live or recorded, for distribution to all media; entertainment services in the nature of professional athletes participating in sporting competitions; providing information in the field of entertainment, namely, sport, supplied on line from a computer database or from the Internet or from another wireless electronic communication network; providing educational information in the fields of sport, supplied online from a computer database or from the Internet or from another wireless electronic communication network; providing information in the field of entertainment and sporting events via an online website; providing information offering links to news in the field of sport and to articles in the field of sport via an interactive website; providing of training in the field of athletics and sports including practice sessions as part of the training; entertainment in the nature of laser shows, light shows, audio and visual performances by actors, musical bands, and dancers, live performances by a musical band, preparation of special effects, and fireworks displays; entertainment in the nature of competitions in the field of athletics; entertainment services in the nature of professional athletes competing in track and field events; organization of sporting events for cultural purposes; organizing televised sporting events, namely, athletics competitions; entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture; organization of sporting and cultural events and activities; organization of exhibitions for cultural and educational purposes; organization of lotteries and sports competitions; betting and gambling services in connection with or relating to sports; on-line betting services; entertainment services, namely, in the nature of fashion shows provided during sporting events; Entertainment services, namely, production and distribution of a game show; Entertainment services, namely, providing online entertainment in the nature of online video games tournaments; Entertainment services, namely, providing online entertainment in the nature of on-line fantasy sporting leagues; providing sports facilities; rental of audio and video equipment; production of films, other than advertising films; production of sound and music video recordings; film distribution; rental of films and of sound and video cassette recordings; rental of education and entertainment products, namely, interactive compact discs, CD-ROMs, computer games; production of television and radio programs; Production of DVDs, videotapes; radio and television programs featuring athletics; News reporter services in the nature of news analysis and news commentary in the field of sporting events; reservation of tickets for sporting events and shows; timing of sports events; entertainment services, namely, providing temporary use of non-downloadable interactive games; provision of electronic games; providing information concerning entertainment and education in the fields of athletics and sports, provided by means of the internet; providing on line electronic publications in the nature of magazines and e-books in the field of athletics and sports; publication of books, magazines, texts, other than publicity texts, and periodicals; publication of texts; Instituting, regulating and awarding athletics championships; providing sports information in the nature of sporting results; rental of recorded sounds and images; audio production services; Post-production editing services in the field of music, videos and film; music publishing services; providing a website containing information relating to athletics, including team information, player statistics and news; Providing recognition and incentives by the way of awards to demonstrate excellence in the field of athletics; arranging and conducting ceremonies relating to the presentation of prizes and awards