compiling and analyzing statistics, data and outer sources of information for business purposes, specifically, the identification of trends in the fields of online audience analytics and online content strategy; compiling and analyzing statistics, data and other sources of information and collection and analysis of audience engagement metric data, all for business purposes, namely, development and use of metrics and performance data to analyze social media and digital content audiences, developing social media and digital content advertising and marketing campaigns, advertising and business management of influencer marketing campaigns, business data analysis in the nature of measuring and benchmarking social media engagement, and providing of marketing campaign metrics; compiling and analyzing statistics, data and other sources of information and collection and analysis of audience engagement metric data, all for business purposes, namely, research, analysis and distribution of information concerning consumption of online and World Wide Web content

providing use of on-line non-downloadable software for analyzing cross-platform data sets for media and marketing planning; providing use of on-line non-downloadable software for analyzing cross-platform data sets in the fields of online audience analytics, and online content strategy