The mark consists of a farmer wearing a wide, flat brimmed, round-top hat standing behind a moldboard style walking plow attached to a large shire horse with plow lines from the farmers midsection to the rear of the horse. The farmer, plow, and horse are all in Dark Blue. The farmer, plow, and horse are standing over the center of three Orange stripes representing three planting rows in an adapted horizon raising left to right until the middle of the image and then falling from the middle to the right side of the image to simulate a rolling field. Below this field are the words HEARTLAND BANK in capital letters with the image of the field centered from the first letter A in Heartland to the letter A in the word Bank. The wording HEARTLAND BANK is in Dark Blue. The color white represents background, outlining, shading, and/or transparent area in the mark.