The mark consists of a farmer wearing a wide, flat brimmed, round-top hat standing behind a moldboard style walking plow attached to a large shire horse with plow lines from the farmers midsection to the rear of the horse. The farmer, plow, and horse are all in Dark Blue. The farmer, plow, and horse are standing over the center of three Orange stripes separated by two White stripes representing three planting rows in an adapted horizon raising left to right until the middle of the image and then falling from the middle to the right side of the image to simulate a rolling field. To the right of the plow and shire horse are the words HEARTLAND BANK in capital letters appearing with the letter H in Heartland centered from the chest of the horse to the lower leg of the horse above the field. The wording HEARTLAND BANK is in Dark Blue.