Dissemination of advertising matter via all media, namely, in the form of thematic messages centered on human values; promotion of products and services of third parties through sponsoring arrangements and license agreements relating to international sports' events; business management; business administration; providing office functions; promoting the goods and services of others by means of contractual agreements, namely, arranging for sponsors to affiliate their goods and services with an awards program, a sports competition and sporting activities and licensing agreements relating to international sports' events to enable partners to gain additional notoriety and/or image derived from those of cultural and sporting events, in particular, international sporting events; promoting the goods and services of others by means of image transfer, namely, making the partners' products and services benefit from the notoriety and attractiveness of sporting events and competitions; rental of advertising space of all kinds and on all carriers, digital or not; business management services, namely, administration of competitions for the participation of national teams to an international athletic competition, and promoting the support to said teams with the public and the concerned circles by means of promotional campaigns in the media; inventory control services; consultation in the field of inventory control services; business acquisition integration services; direct marketing advertising for others featuring database marketing; consultation in the field of direct marketing advertising for others featuring database marketing; business reorganization consulting services; truck and automobile fleet management services, namely, voyage reporting and invoicing via a global computer network; consultation in the field of truck and automobile fleet management services; business administration consulting services; operation and management of power plants of others; consultation in the field of operation and management of power plants; business services, namely, the administration of repair and services contracts, supply chain management and consulting services in the areas of chemical product and service sourcing and procurement, product inventory and supply management and cost; consulting, marketing, cost and pricing analysis relating to electrochemical liquid purification units for use in the industrial sector; administrative, commercial and technical computerized file management; data entry and data processing services; consultancy in computerized database and file management; the bringing together, for the benefit of others, of a variety of goods and services, enabling customers to conveniently view and purchase those goods and services from an Internet web site particularly specializing in the marketing of the sale of goods and services of others; business information, commercial information agencies; rental of photocopying machines; promoting the sale of goods and services of others by means of advertisements, promotional contests, discounts and incentives in the nature of sweepstakes, rebates, reward points, and value added offers generated in connection with the use of payment cards; the provision of documentation, namely, direct mail advertising, dissemination of advertising matter, distribution of samples, document reproduction; advertising regarding commercial sales promotion of goods and services at the retail level; providing consumer product information regarding purchase of goods and services on-line via the Internet and other computer networks; advertising services, namely, advertising for transport, travel, hotels, lodging, food and meals, sports, entertainment and sightseeing, for tourist agencies services; consultation in the field of data processing, in particular, in regard to financial transactions; maintenance of computerized databases; computerized file management, namely, digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the promotion of behavior, namely, moral advertising; retail and wholesale store services, on-line store services, and on-line ordering services featuring tires, sports goods, bicycles and parts and fittings for bicycles; retail and wholesale store services, on-line store services, and on-line ordering services featuring pharmaceutical, veterinary and sanitary preparations and medical supplies; providing television home shopping and Internet shopping services in the field of general consumer merchandise; procurement services, namely, purchasing jewelry, horological instruments, clothing, fashion accessories, bags, and memorabilia for others; retail and wholesale store services, on-line store services, and on-line ordering services featuring beauty products, toiletries, machines for household use, hand tools, optical goods, domestic electrical and electronic equipment, jewelry, horological instruments, clothing, footwear, headgear, fashion accessories, bags, and memorabilia

Providing of training services in the fields of biathlon, bobsleigh, curling, ice hockey, luge, skating, skiing, snowboarding, shooting, aquatics, archery, athletics, badminton, baseball, softball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football, golf, gymnastics, handball, hockey, judo, karate, modern pentathlon, rowing, rugby, sailing, shooting, skateboarding, sport climbing, surfing, table tennis, tae kwon do, tennis, triathlon, volleyball, weightlifting, and wrestling; entertainment in the nature of international sporting events, namely, biathlon performances, bobsleigh performances, curling performances, ice hockey performances, luge performances, skating performances, skiing performances, snowboarding performances, shooting performances, aquatics performances, archery performances, badminton performances, baseball performances, softball performances, basketball performances, boxing performances, canoe/kayak performances, cycling performances, equestrian performances, fencing performances, football performances, golf performances, gymnastics performances, handball performances, hockey performances, judo performances, karate performances, modern pentathlon performances, rowing performances, rugby performances, sailing performances, shooting performances, skateboarding performances, sport climbing performances, surfing performances, table tennis performances, tae kwon do performances, tennis performances, triathlon performances, volleyball performances, weightlifting performances, and wrestling performances; organizing international community sporting and cultural events; television show production in the field of sporting and cultural entertainment; organization of cultural and educational exhibitions in the field of sports; organization of lotteries; betting and gambling services relating to or in conjunction with sport; entertainment services provided at or relating to sports events, namely, presentation of live show performances in the nature of opening and closing ceremonies of international sports events; organization of international community sporting and cultural events; organization of real and virtual sporting competitions, namely, biathlon, bobsleigh, curling, ice hockey, luge, skating, skiing, snowboarding, aquatics, archery, athletics, badminton, baseball, softball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football, golf, gymnastics, handball, hockey, judo, karate, modern pentathlon, rowing, rugby, sailing, shooting, skateboarding, sport climbing, surfing, table tennis, tae kwon do, tennis, triathlon, volleyball, weightlifting, and wrestling; entertainment in the nature of international sporting events, namely, biathlon performances, bobsleigh performances, curling performances, ice hockey performances, luge performances, skating performances, skiing performances, snowboarding performances, shooting performances, aquatics performances, archery performances, badminton performances, baseball performances, softball performances, basketball performances, boxing performances, canoe/kayak performances, cycling performances, equestrian performances, fencing performances, football performances, golf performances, gymnastics performances, handball performances, hockey performances, judo performances, karate performances, modern pentathlon performances, rowing performances, rugby performances, sailing performances, shooting performances, skateboarding performances, sport climbing performances, surfing performances, table tennis performances, tae kwon do performances, tennis performances, triathlon performances, volleyball performances, weightlifting performances, and wrestling competitions; management of sporting facilities, namely, providing sports facilities; rental of audio and video equipment; production and distribution of motion picture films; production of video tapes and audio sounds recordings; rental of films and video tapes and sounds recordings; entertainment in the nature of television news shows; entertainment services in the nature of creation, development and production of television programming; entertainment services in the nature of an ongoing reality based television program; entertainment in the nature of ongoing television programs in the field of sport; rental of interactive education and entertainment videotapes in the field of sports; production of radio and television programs featuring coverage of sports and sporting events; radio and television program and video tape production services; production of animated motion picture films; production of animated television programs; seat booking services for shows and sporting events; timing of sports events; organization of beauty contests; on-line gambling services; providing of games over the Internet, namely, on-line computer games; providing of raffle services in the nature of a lottery; providing information relating to sports entertainment and education, provided on-line from a computer database or the Internet; electronic games services provided by means of the Internet, namely, providing on-line computer games; providing on-line electronic publications, namely, publication of electronic magazines and newspapers; publication of electronic books, reviews, journals, magazines, texts other than publicity texts; on-line publication of electronic books, reviews, journals, magazines, texts other than publicity texts; providing non-downloadable digital music on the Internet via a global computer network; providing non-downloadable digital music by means of MP3 Internet web sites on a global computer network; providing sport records and statistical information in connection with sports and sporting events; leasing of recorded sound and images, namely, audio, video and photographic archives relating to sport competitions and related events, audio production services; providing information in the field of sports, namely, providing sporting results; providing information related to sporting events provided on- line from a computer database or from the Internet; music publishing and production services; providing non-downloadable digital music, namely, music from the opening and closing ceremonies of international sporting events, via the Internet; providing statistical information in relation to sports results and audience ratings for sports competitions; training in the use and operation of signaling and cross-warning systems for the rail and transit industries; educational services in the field of medical imaging and diagnostics, namely, holding seminars, conferences, symposiums or workshops relating to the pharmaceutical industry, for medical practitioners and employees of pharmaceutical companies; educational services, namely, holding seminars, conferences, symposiums or workshops in the field of life science and biotechnology for scientists and researchers; conducting seminars related to industrial water treatment problems; providing training services for all the aforesaid; providing training services in management and the medical field through the use of instructions and demonstrations provided on-line, through the Internet, intranet and extranets; education services, namely, conducting practical training workshops, classes and seminars featuring demonstrations in the field of management and medicine; design, organization and conducting of educational courses, seminars and training in the field of computers; organizing and conducting musical concerts; booking of seats for shows and cinema presentations; entertainment information; film production; production of television and radio shows; entertainment services in the nature of theatre productions; providing golf facilities; health club services, namely, providing instruction and equipment in the field of physical exercise; sport camp services; presentation of live show performances; movie theatres; organization of cultural shows; holiday camp services; movie studios; news reporters services; providing on-line non-downloadable publications, in the nature of books, magazines, reviews in the field of sports; education services, namely, conducting classes, seminars, presentations, video presentations in the field of sports; provision of educational material, namely, development and dissemination of educational materials in the area of financial literacy; educational services in the tourist field, namely, providing seminars, conferences, symposiums and workshops in the field of booking travel and entertainment tickets; information services in the tourist field, namely, ticket reservation information in the nature of providing information concerning ticket reservations for shows and other entertainment events entertainment; information services in the tourist field, namely, entertainment information services; information services in the tourist field, namely, providing activity scheduling information services for sports, culture and other entertainment events; services in regard to entertainment for the assistance of tourists, namely, tourist assistance services in the nature of activity scheduling for sporting, cultural and other entertainment events; tourist reservation services, namely, ticket reservation services for sporting, cultural and other entertainment events; tourist reservation services, namely, ticket reservation services for sporting, cultural and other entertainment events; arranging and conducting ceremonies relating to the presentation of prizes and awards; providing recognition and incentives for exceptional performances by the way of awards and prizes to demonstrate excellence in the field of sports