The mark consists of at the top on a white background are the words "AXHAT" with "AX" in blue with white highlighting and black shadows and a small yellow star between "AX" and "HAT", "HAT" is in orange with white highlighting and black shadows and the "T" is replaced with an ax design in orange, black, and white; below the words is an image of a helmeted Viking head in peach and black outlined in black with white shadows, the Viking has braided hair and a beard, both in orange with yellow highlights, the helmet is in blue with black outlines, black and white circle detail, and gray horns outlined in black, above the helmet is an ax in yellow, black, gray, and blue hitting the helmet with yellow and orange motion lines, and yellow stars; under the Viking head are the stacked words "A VALHALLA WORTHY" in white above "KVEIK PALE ALE" in white, all on a background that is slanted blue, yellow, and orange stripes.