Software as a Service (SaaS) featuring software for use in tracking users and user groups, managing content to be displayed across various digital platforms and channels, managing rules, algorithms, data models, machine learning models, all to determine which content to show a user; Software as a Service (SaaS) featuring software for use in delivering videos, images, audio, text, documents, and any other digital assets and content for the purpose of showing users consistent, connected, contextual experiences on any digital channel