The mark consists of a black background with the words "STEEL CITY" in white in an arc at the top, with a gray eight-pointed star between "STEEL" and "CITY"; three steel smokestacks with gray highlights are below the letters "EL" and the star; gray comb teeth are on either side of the smokestacks, with gray scrollwork on the outside of the teeth; the words "BEARDS & SHEARS" are below the scrollwork, the teeth, and the smokestacks, with "BEARDS" and "SHEARS" in white and the "&" in black inside a yellow circle at the top of a barber pole, the barber pole having red and white alternating diagonal stripes with three gray ribs spaced along its length and having a yellow arcuate bottom; gray scrollwork under "BEARDS" and "SHEARS" on either side of the barber pole, with the letters "EST" in gray to the left of the scrollwork and the date "2017" in gray to the right of the scrollwork, with the "20" written sideways; a red ribbon with gray outline below the scrollwork and in front of the barber pole, with the words "OLD-SCHOOL BARBERING" in the ribbon in white lettering; and the words "WITH A MODERN TWIST" in gray extending in an arc below the ribbon and across the barber pole, with gray arcuate lines above and below the words, with gray scrollwork between the top gray arcuate line and the ribbon.