The mark consists of The ASAP letters use the main font of Chunk Five Roman and is set on a slight angle approximately 5 deg. White outline and slight shadow to enhance its 3D appearance, along with a custom gloss effect created by offsetting the final font welding to shapes, and using a transparent white to create the look of reflection. Underneath the ASAP is a Line with the Words Paintless Dent Repair with a secondary font of D I N C o n d e n c e d B o l d. The secondary FONT was set on a with a letter spacing 300pt to allow for maximum readability, and reproducibility. White font reversed on a red background was used to further enhance the readability. The reversed white contour lines that are placed within the 'ASAP' letters suggests a unique car shape which helps associate the logo with vehicle enhancement and appearance repair. The three motion swooshes are added to promote the feeling of speed, acceleration and rapid response that is one of the companies main objectives. Some versions of logo have tool shapes added to clearly associate the brand with the Paintless Dent Repair (PDR) industry.