Platform as a service (PAAS) featuring computer software platforms for retrieving, tracking, analyzing, displaying, visualizing, optimizing, testing, measuring and managing customer data; Platform as a service (PAAS) featuring computer software platforms for customer data analysis; Platform as a service (PAAS) featuring computer software to allow companies to securely share customer data; Platform as a service (PAAS) featuring computer software platforms for building advertisement units, using advertising units for interacting with users, conducting marketing analysis of engaged customer base and activating gathered first party data; Platform as a service (PAAS) featuring computer software platforms for marketing analysis; on-line non-downloadable software platform that allows customers to advertise and promote products and services to consumers, target advertising to consumer populations, select relevant advertisements, generate and manage advertising and marketing campaigns, and monitor consumer responses; platform as a service (PAAS) and cloud computing featuring computer software and software platforms for collecting, analyzing, storing, tracking, reporting, and managing data analytics information derived from multiple input sources, events, and triggers in the fields of customer service, customer information, and intelligent event processing and actionable insights; Software as a service (SAAS) services featuring software for privacy management, predictive segmentation, and unified identity management; Providing an online, non-downloadable cloud-based software platform for aggregating and processing business and customer data in the field of marketing and business