MOVING TV FORWARD - Trademark Details
Status: 660 - Subsequent Final Mailed
Image for trademark with serial number 88803769
Serial Number
88803769
Word Mark
MOVING TV FORWARD
Status
660 - Subsequent Final Mailed
Status Date
2022-01-22
Filing Date
2020-02-20
Mark Drawing
4000 - Standard character mark Typeset
Published for Opposition Date
2021-05-25
Attorney Name
Law Office Assigned Location Code
N80
Employee Name
KONSCHAK, CARL A
Statements
Goods and Services
Advertising and marketing services; Advertising services; Advertising technology and marketing services, using algorithms and artificial intelligence to provide advertising and marking services to others; Data-driven advertising and marketing services for others featuring advertisements that appear in professionally produced TV programming; Data-driven TV advertising services; Data-driven advertising services; Data-driven marketing services; Data-driven augmented reality advertising services, namely, preparing and placing advertisements for others on digital media platforms that feature augmented reality; business data analysis services for others; Advertising data analytics services, namely, collecting, analyzing, and using consumer data to target and measure advertising effectiveness; Advertising services, namely, collecting, analyzing, and using subscriber and user data to optimize advertising effectiveness; Augmented reality advertising services, namely, preparing and placing advertisements for other on digital media platforms that feature augmented reality; Online advertising services; Online advertising services, namely, procuring digital advertising space for others; Social analytics services, namely, analyzing consumer data derived from social media, digital, and online usage for business purposes; Consulting in the field of advertising optimization; TV advertising services; Consulting in the field of TV advertising optimization; Augmented reality advertising optimization services, namely, optimizing the effectiveness of advertisements intended for digital media platforms that feature augmented reality; Addressable advertising services, namely, advertising services that feature automation features on its technology platform for use by others to target specific customers; Addressable and video on demand TV advertising services, namely, video on-demand TV advertising services that feature automation features on its technology platform for use by others to target specific customers; Cross-platform advertising services; Digital advertising and marketing services; Advertising and marketing consulting services in the fields of TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross- and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected TV, streaming, over- the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising; Programmatic advertising services, namely, automated procurement, buying, and provision of advertising space for others; Programmatic ad buying services, namely, automated procurement of advertising space for others on digital media platforms that feature augmented reality; Programmatic TV advertising services, namely, automated procurement, buying and provision of television advertising space for others; Programmatic online advertising services, namely, automated procurement, buying, and provision of online advertising space for others; Programmatic augmented reality advertising services, namely, automated procurement, buying, and provision of advertising space for others on digital media platforms that feature augmented reality; Data-driven programmatic TV advertising services, namely, automated procurement, buying, and provision of television advertising space for others; Advertising and marketing services, namely, providing business advertising information in the nature of audience insights to others; Political advertising and marketing services; Advertising and marketing consulting services; Consulting services in the fields of business data analysis, advertising, and marketing, and social marketing analytics; Consulting services in the fields of data-driven advertising, TV advertising, cross-platform advertising, automated targeted advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Advertising services, namely, analyzing, coordinating, managing, monitoring, planning, and consulting on advertising and marketing campaigns for others; Advertising and marketing services, namely, analyzing, coordinating, managing, monitoring, planning, and counseling on TV, multimedia, internet, digital, mobile, desktop, cross-and- multi platform, cross-and multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected TV, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video-on-demand, and display advertising and marketing campaigns for others; Preparation of business reports in the fields of advertising and marketing for TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected TV, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video-on-demand, and display advertising and marketing campaigns for others; Advertising and marketing research and analysis services; Preparation of business reports in the fields of advertising and marketing; Research and consumer analytics services in the fields of advertising and marketing; Business data analysis services, namely, analyzing consumer purchasing data for business purposes in the fields of advertising and marketing; Advertising research and consumer analytics services, namely, data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Digital ad buying services for others, namely, procuring digital advertising space for others; Augmented reality ad buying services for others, namely, procuring advertising space for others on digital media platforms that feature augmented reality; Digital ad buying services, namely, coordinating and managing the procurement of digital advertising space for others; Brand marketing services
Goods and Services
Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and reviewing and generating reports, all for use in the fields of advertising and marketing; Software- as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, digital advertising campaigns, and advertising campaigns utilizing algorithms, artificial intelligence, augmented reality and virtual reality, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in fields of advertising technology; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing sales software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the fields of advertising and marketing sales; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the fields of TV advertising and marketing sales; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the fields of data-driven advertising and professionally produced television program marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the fields of digital, internet, and multimedia advertising sales; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in field of data-driven advertising technology; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the field of data-driven TV advertising; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for coordination, planning, management, analysis, monitoring, measuring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the field of data-driven advertising; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring marketing software for coordination, planning, management, analysis, monitoring, measuring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the field of data-driven marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring data analytics software for coordination, planning, management, analysis, monitoring, measuring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, and the electronic storage of data, all for use in the field of data analytics; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring data analytics software for coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, and the electronic storage of data, all for use in the field of advertising data analytics; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring software for collecting, analyzing, and using subscriber and user data to optimize advertising effectiveness; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring online advertising software for data collection, database management, electronic storage of data, and for the coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the field of online advertising; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring online advertising software for procuring digital advertising space for others; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, and for the coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, procuring advertising space, and ad bidding, all for use in the fields of digital and TV advertising campaigns; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring social media data analytics software for the coordination, planning, management, analysis, monitoring, measuring, optimization, and implementation of advertising and marketing campaigns; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising optimization software the coordination, planning, management, analysis, monitoring, measuring and implementation of advertising and marketing campaigns; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of TV advertising campaigns, all for use in the field of TV advertising; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of TV advertising optimization; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, and for the coordination, planning, measuring, management, analysis, monitoring, optimization, and implementation of advertising campaigns, all for use in the field of augmented reality advertising optimization; Software-as-a- service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field automated targeted advertising; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of automatically targeted, linear and video on demand TV advertising; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of cross-platform advertising; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of digital advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of digital advertising technology; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the fields of TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of- home, digital out-of-home, social media, audio, connected TV, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the fields of data-driven TV, multimedia, internet, digital, mobile, desktop, cross-platform, cross-device, out-of-home, digital out-of-home, social media, audio, connected TV, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of automated advertising space procurement; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for ad bidding and procuring advertising space, all for use in the field of automated advertising space procurement; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of automated TV advertising space procurement; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of automated augmented reality advertising space procurement; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of automated online advertising space procurement; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for automated bidding for online advertising space; Software-as-a- service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the field of data- driven automated TV advertising space procurement; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for data collection, database management, and electronic storage of data for use in providing audience insights to others, all in the fields of advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the fields of political advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the fields of advertising and marketing consulting services; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the fields of data analytics consulting, advertising consulting, marketing consulting, and social media data analytics consulting; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing consulting software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use in the fields of data-driven advertising, TV advertising, augmented reality advertising, cross-platform advertising, automated targeted advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for data collection, database management, electronic storage of data, procuring advertising space and ad bidding, all for use in the fields of advertising and marketing campaigns; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing software for analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected TV, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising and marketing research software for data collection, database management, business data analytics, electronic storage of data, procuring advertising space, and ad bidding, all for use in the fields of advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising research and consumer data analytics software for data collection, database management, business data analytics, electronic storage of data, procuring advertising space, and ad bidding, all for use in the fields of advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising research and consumer data analytics software for data collection, database management, business data analytics, electronic storage of data, procuring advertising space, and ad bidding, all for use in the fields of advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, business data analytics, electronic storage of data, procuring advertising space, and ad bidding, all for use in the fields of data-driven and viewer-targeted advertising and marketing; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for procuring digital advertising space; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for procuring augmented reality advertising space; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for coordinating and managing procurement of digital advertising space; Software-as-a-service (SAAS) and platform as a service (PAAS) services, all featuring advertising software for data collection, database management, electronic storage of data, procuring advertising space, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising and marketing campaigns, all for use in the field of brand marketing; consulting services in the field of advertising technology
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2020-02-25
Primary Code
035
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2020-02-25
Primary Code
042
Current Trademark Owners
Party Type
10 - Original Applicant
Address
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Correspondences
Name
DARREN M. GELIEBTER
Address
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Trademark Events
Event DateEvent Description
2020-02-24NEW APPLICATION ENTERED IN TRAM
2020-02-25NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2020-05-11ASSIGNED TO EXAMINER
2020-05-18NON-FINAL ACTION WRITTEN
2020-05-18NON-FINAL ACTION E-MAILED
2020-05-18NOTIFICATION OF NON-FINAL ACTION E-MAILED
2020-07-15TEAS RESPONSE TO OFFICE ACTION RECEIVED
2020-07-15CORRESPONDENCE RECEIVED IN LAW OFFICE
2020-07-16TEAS/EMAIL CORRESPONDENCE ENTERED
2020-10-01FINAL REFUSAL WRITTEN
2020-10-01FINAL REFUSAL E-MAILED
2020-10-01NOTIFICATION OF FINAL REFUSAL EMAILED
2021-04-01EXPARTE APPEAL RECEIVED AT TTAB
2021-04-01JURISDICTION RESTORED TO EXAMINING ATTORNEY
2021-04-01EX PARTE APPEAL-INSTITUTED
2021-04-01TEAS REQUEST FOR RECONSIDERATION RECEIVED
2021-04-21EXAMINERS AMENDMENT -WRITTEN
2021-04-21EXAMINERS AMENDMENT E-MAILED
2021-04-21NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
2021-04-21EXAMINER'S AMENDMENT ENTERED
2021-04-21APPROVED FOR PUB - PRINCIPAL REGISTER
2021-04-21EXPARTE APPEAL TERMINATED
2021-05-04WITHDRAWN FROM PUB - OG REVIEW QUERY
2021-05-10PREVIOUS ALLOWANCE COUNT WITHDRAWN
2021-06-17NON-FINAL ACTION WRITTEN
2021-06-17NON-FINAL ACTION E-MAILED
2021-06-17NOTIFICATION OF NON-FINAL ACTION E-MAILED
2021-12-17TEAS RESPONSE TO OFFICE ACTION RECEIVED
2021-12-17CORRESPONDENCE RECEIVED IN LAW OFFICE
2021-12-18TEAS/EMAIL CORRESPONDENCE ENTERED
2022-01-22SUBSEQUENT FINAL REFUSAL WRITTEN
2022-01-22SUBSEQUENT FINAL EMAILED
2022-01-22NOTIFICATION OF SUBSEQUENT FINAL EMAILED