The mark consists of the words "For The Love of Cheese" in yellow stylized font with small orange circles within the letters in the words "Love" and "Cheese" to look like Swiss cheese, with each letter outlined in orange, and with each word outlined in black, with the "o" in "Love" being a red heart outlined in black and with white curved lines on each side of the heart. The word "Cheese" is overlapping the top left of a wedge of orange and yellow Swiss cheese with white highlighting on some of the edges of the cheese and with the edges outlined in black and a brown stylized mouse with folded arms leaning over the cheese with pink hands, pink inner ears, a pink tongue, a black mouth, white teeth, a dark brown nose, black whiskers, black pupils, brown irises, white sclera, and black eyebrows with the mouse all outlined in black. At the bottom right there is a black circular shaped seal with a green leaf on the left side, which contains the yellow stylized words "100% Vegan". Except as otherwise claimed and described, white in the mark represents background, outlining, shading, and/or transparent areas and is not otherwise claimed as a feature of the mark.