Platform as a service (PAAS) featuring computer software platforms for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process. Postal has developed its own performance metric, Cost per Touch (CPT), that gives marketers the ability to track and measure their offline marketing effectiveness. The system can easily integrate with existing CRM systems, Sales and Marketing Automation Platforms, or can be used independently