The mark consists of the words "THE BIGLY BROTHERS" in angular open lettered font. The words are stacked vertically, wherein "THE" slightly overlaps "BIGLY". All of the letters except the "I" are capitalized. In the first word, "THE", each of the letters "T", "H" and "E" are outlined in white. The "T" is grey inside the white border, the "H" is purple inside the white boarder, and the "E" is blue inside the white border. Each of the letters in the words "BIGLY BROTHERS" is outlined in black. The first "B" of the word "BIGLY" is red inside the border, the "I" is blue inside the border, the "G" is yellow inside the border, the "L" is orange inside the border, and the "Y" is green inside the border. The first "B" of the word "BROTHERS" is green inside the border, the "R" is yellow inside the border, followed the "O" is pink inside the border, the "T" is red inside the border, the "H" is red inside the border, the "E" is orange inside the border, the "R" is blue inside the border, and the "S" is yellow inside the border.