Software as a service (SAAS) services featuring software designed to protect brand equity and reputation determining if a phone number has been wrongly listed as a spam caller and removing the number from spam lists; developing customized software to protect brand equity, brand coverage and company reputation; software as a service (SAAS) services, namely, hosting software for managing, monitoring, investigating, removing, tracking and protecting telephone numbers and data; providing online non-downloadable software for managing, monitoring, investigating, removing, tracking and protecting telephone numbers and data from unauthorized called ID spoofing