Software for use in tracking, collecting, analyzing and reporting data concerning online business-to-consumer and business-to-business commercial transactions

Advertising agencies; advertising agency services; advertising by transmission of on-line publicity for third parties through electronic communications networks; developing marketing strategies and marketing concepts for others; developing promotional campaigns for others; development of marketing strategies and concepts for others; dissemination of advertising for others via an on-line communications network on the internet; distribution of advertisements and commercial announcements for others; marketing research; on-line advertising for others on computer networks; preparation of custom advertisements for others; promoting the goods and services of others by preparing and placing advertisements in electronic magazines; promoting the goods and services of others through advertisements on Internet websites; providing business marketing information for others; providing marketing consulting in the field of social media; providing marketing strategies for others; sales volume tracking for others; Providing affiliate programs for online retailers, namely, facilitating partnerships between affiliates and retailers in connection with online marketing campaigns and e-commerce transactions and the administration of an online affiliate marketing network; Provision of cost-per-order marketing services; Provision of pay-per-click marketing services; Collecting, analyzing and reporting data concerning online business-to-consumer and business-to-business commercial transactions; Online affiliate marketing services, namely, facilitating the creation of networks between affiliates and merchants in connection with online advertising and marketing campaigns and e-commerce transactions; Integrated tracking and management of online business-to-consumer and business-to-business commercial transactions; Provision of cost-per-lead marketing services; Provision of marketing services for the financial technology sector; Provision of pay-for-performance marketing services; Providing marketing campaign performance tracking and analysis services; Development and provision of digital marketing strategies and services