The mark consists of The left side of the logo consists of a sea turtle cartoon character with green arms, legs, and head with large white eyes with black pupils, white gloved cartoon hands, and a yellow and gold shell riding a pink surfboard with a yellow center stripe and hibiscus flower on the nose and a wash bucket on the tail holding a car wash sponge in its right hand and a spraying hose nozzle in its left hand while appearing to emerge from the barrel of a wave depicted behind the turtle in various shades of blue and white to imply the motion of surfing. The words SUDZ UP! appear directly to the right of the turtle stacked atop one another in large bold pink font with black outlines against a white background with elements of the wave the turtle is riding behind them in blue. The turtle and the words Sudz Up are outlined by a black line. The words CAR WASH appear centered below the turtle and the Sudz Up! words in bold blue font with black outlines at a slight upward angle.