The mark consists of a label design containing two squares superimposed over a white rectangle outlined in teal. The left square contains four brown horizontal strips followed by a beige rectangle containing multiple beige stars, spatulas, rolling pins, containers, and measuring cup followed by four brown horizontal strips. In between the first four brown horizontal strips and the beige rectangle are the stylized wording "LA SERENISIMA LA VERDAD LACTEA" in white. The lettering "LA S" are partially surrounded by a white incomplete circle. The lower opening of the circle becomes a white horizontal line that underlines the lettering "ERENISIMA". The wording "LA SERENISIMA" is superimposed over a horizontal cylinder shape in red outlined in white. Superimposed over the center of the beige rectangle are the stylized wording "DULCE DE LECHE" in white and outlined in brown followed by the stylized wording "REPOSTERO" in brown with a curved beige strip below the lettering "EPOST". The wording "REPOSTERO" and curved strip are superimposed over a brown ring inside a white oval. The right square contains four brown horizontal strips followed by a beige rectangle containing multiple beige stars, spatulas, rolling pins, containers, and measuring cup followed by four brown horizontal strips. In between the first four brown horizontal strips and the beige rectangle are the stylized wording "LA SERENISIMA LA VERDAD LACTEA" in white. The lettering "LA S" are partially surrounded by a white incomplete circle. The lower opening of the circle becomes a white horizontal line that underlines the lettering "ERENISIMA". The wording "LA SERENISIMA" is superimposed over a horizontal cylinder shape in red outlined in white. Superimposed over the center of the beige rectangle are the stylized wording "MILK CARAMEL" in white and outlined in brown followed by the stylized wording "FOR PASTRIES" in brown with a curved beige strip below the lettering "ASTRI". The wording "FOR PASTRIES" and curved strip are superimposed over a brown ring inside a white oval. The remaining white background indicates transparent area and is not part of the mark.