The mark consists of a blue ghost figure with a tail in the form of an infinity symbol, arms that end in 3 fingers on each side and flowing mist emanating from the head. The ghost also has a scowling orange colored face that includes 2 eyes with furrowed brows. The ghost is partially surrounded by an orange circle which is surrounded by a gray circle. The head, arms, mist and portions of the tail appear over the circles. The end of the tail appears to wrap around the orange circle. The words INFINITY UPSTATE PARANORMAL INVESTIGATIONS, which are white in color, appear outside of the gray circle in a circular form. The words INFINITY and UPSTATE are separated at the top of the mark by the ghost's head and the flowing mist. The words PARANORMAL and INVESTIGATIONS are separated at the bottom of the mark by a white dot and those same words are separated from the words INFINITY and UPSTATE by white dots on each side of the mark. The entirety of the mark appears on a black background.