Organizing and arranging exhibitions for entertainment purposes; Conducting educational exhibitions in the nature of educational demonstrations in the field of mixology, food and drink tastings, and educational demonstrations in the field of culinary and cocktail history; Conducting guided tours of venues relating to the bartending and alcoholic beverage industry, namely, distilleries, wineries, breweries, alcoholic beverage production facilities, bars, restaurants, and historical sites in the alcoholic beverage and hospitality industry; Educational services, namely, conducting informal programs in the nature of educational demonstrations in the fields of mixology, food and drink tastings, and educational demonstrations in the field of culinary and cocktail history, using on-line activities and interactive exhibits, and printable materials distributed therewith; Educational services, namely, conducting on-line exhibitions and displays and interactive exhibits in the nature of educational demonstrations in the fields of mixology, food and drink tastings, and educational demonstrations in the field of culinary and cocktail history; Educational services, namely, providing displays and exhibits in the nature of educational demonstrations in the fields of mixology, food and drink tastings, and educational demonstrations in the field of culinary and cocktail history; Entertainment services, namely, arranging and conducting of competitions in the field of bartending and mixology; Entertainment services, namely, contest and incentive award programs designed to reward program participants who engage in cocktail making competitions and who engage in writing in the field of alcoholic beverages; Entertainment services, namely, the provision of continuing programs about mixology, food and drink tastings, and culinary and cocktail history featuring demonstrations, seminars and interviews accessible by means of video and computer networks; Organizing exhibitions in the nature of educational demonstrations in the fields of mixology, food and drink tastings, and educational demonstrations in the field of culinary and cocktail history for cultural or educational purposes; Providing a website featuring non-downloadable articles in the field of bartending, mixology, and alcoholic beverages