business administration of consumer loyalty programs; promoting the goods and services of others by means of a loyalty rewards card scheme; administrative processing of purchase orders; advertising and publicity services; bookkeeping and accounting; business management assistance; hotel business inquiries; hotel business management and organization consultancy; hotel business appraisals; hotel business research; hotel business management consultancy; advisory services for hotel business management; professional hotel business consultancy; hotel business information; business management of hotels; hotel business project management services for construction projects; providing hotel business information via a web site; consultancy regarding public relations communications strategy; consultancy regarding advertising communications strategy; design of hotel advertising materials; direct mail advertising; marketing; on-line advertising on a computer network; payroll preparation; public relations; secretarial services; telemarketing services; updating of hotel advertising material; recruitment, employment and personnel management services; updating and maintenance of data in computer databases; procurement, namely, purchasing hotel equipment, supplies and amenities for hotels of others; arranging and conducting hotel business trade show exhibitions