The mark consists of the words "100% PURE AGAVE" in brown letters; directly below is a shield like image of a brown and tan rope which surrounds a shield like image; the shield like image consists of yellow color tones at the top fading to blue color tones at the bottom which image is outlined by a thin line which is the color blue on the right side and the color yellow on the left side; inside the shield image is an inner shield border which is the color tan but fades to brown at the top right corner of the image; inside the inner shield is a yellow rowboat with its bow forward but at an angle which makes the stern visible; outlined in brown directly below the rowboat is a mirror-like reflection image of the rowboat which is colored blue inside of the boat outline; the word "AUGIE'S" in a stylized font with red letters outlined in black is centered in the middle of the shield below the boat with the letter "A" appearing larger than the other letters; directly below is the word "PREMIUM" in a stylized font with white capitalized letters; directly below is the word "TEQUILA" in a stylized font with black capitalized letters; directly below is the word "ANEJO" in a stylized font with white capitalized letters and the letter "N" having a Spanish accent above it; from the area just above the word " ANEJO", thin lines commence which continue to the top of the tan interior border of the image in a fan-like shape and grow darker as they continue to the top of the image; below the tan rope border and the very bottom of the image are the words "Net Contents 750 ML" and "ALC. BY VOL. 40%" in stylized fonts with tan capitalized letters.