The mark consists of a label design containing a square in whose background appears from top to bottom four brown horizontal strips below of which appears a beige area containing various stars, spatulas, rolling pins and containers below of which appear four more horizontal brown strips. Over this design appears from top to bottom a horizontally positioned red cylinder-like figure outlined in color white, inside of which appears the wording LA SERENISIMA LA VERDAD LACTEA in stylized letters. The letters LA are partially surrounded by an open circle. The lower opening of the circle becomes a horizontal line that underlines the letters ERENISIMA. Below this apperas the wording DULCE DE LECHE in stylized white letters outlined in color brown below of which appears a white oval inside of which appears a brown ring in oval shape, inside of which appears the word REPOSTERO in stylized brown letters. A curved beige strip appears below the letters EPOST of the word RESPOSTERO. To the right side of this design appears a rectangular white area cointaning certain information of the goods. To the right of this white area appears a square in whose background appears from top to bottom four brown horizontal strips below of which appears a beige area containing various stars, spatulas, rolling pins and containers below of which appear four more horizontal brown strips. Over this design appears from top to bottom a horizontally positioned red cylinder like figure outlined in color white, inside of which appears the wording LA SERENISIMA LA VERDAD LACTEA in stylized letters. The letters LA are partially surrounded by an open circle. The lower opening of the circle becomes a horizontal line that underlines the letteres ERENISIMA. Below this appears the wording MILK CARAMEL in stylized white letters outlinsed in color brown below of which appears a white oval inside of which appears a brown ring in oval shape, inside of whic appears the word FOR PASTRIES in stylized brown letters. A curved beige strip appears below the letters ASTRI of the word PASTRIES. To the right side of this design appears a rectangular white area contaning certain nutritional information of the goods.