BRAND ALPHA - Trademark Details
Status: 700 - Registered
Serial Number
88741807
Registration Number
6290541
Word Mark
BRAND ALPHA
Status
700 - Registered
Status Date
2021-03-09
Filing Date
2019-12-30
Registration Number
6290541
Registration Date
2021-03-09
Mark Drawing
4000 - Standard character mark
Typeset
Published for Opposition Date
2020-05-19
Attorney Name
Law Office Assigned Location Code
L40
Employee Name
MARTIN, CHRISTINE C
Statements
Disclaimer with Predetermined Text
"BRAND"
Goods and Services
Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, changing or broadening of the target audience and consumer segment, preparing and updating the creative and media briefs for the appropriate target audience and consumer segment, comparing success of marketing campaigns against those of competitors, and reporting on, and measuring the overall effectiveness of, marketing campaigns
Classification Information
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2020-01-06
Primary Code
042
First Use Anywhere Date
2020-10-01
First Use In Commerce Date
2021-01-04
Current Trademark Owners
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
03 - Corporation
Address
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Trademark Owner History
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
03 - Corporation
Address
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Party Name
Party Type
20 - Owner at Publication
Legal Entity Type
03 - Corporation
Address
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Party Name
Party Type
10 - Original Applicant
Legal Entity Type
03 - Corporation
Address
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Correspondences
Name
Alison Danaceau
Address
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Trademark Events
| Event Date | Event Description |
| 2020-01-02 | NEW APPLICATION ENTERED IN TRAM |
| 2020-01-06 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| 2020-03-23 | ASSIGNED TO EXAMINER |
| 2020-03-31 | NON-FINAL ACTION WRITTEN |
| 2020-03-31 | NON-FINAL ACTION E-MAILED |
| 2020-03-31 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 2020-03-31 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 2020-03-31 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2020-04-01 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2020-04-02 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| 2020-04-10 | ASSIGNED TO LIE |
| 2020-04-29 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| 2020-05-19 | PUBLISHED FOR OPPOSITION |
| 2020-05-19 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| 2020-05-21 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| 2020-05-21 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| 2020-05-21 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| 2020-07-14 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| 2021-01-08 | TEAS STATEMENT OF USE RECEIVED |
| 2021-01-28 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| 2021-01-08 | USE AMENDMENT FILED |
| 2021-01-28 | STATEMENT OF USE PROCESSING COMPLETE |
| 2021-02-02 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| 2021-02-03 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| 2021-03-09 | REGISTERED-PRINCIPAL REGISTER |
