The mark consists of a two-part label design. The top portion of the two-part label is a four-sided figure with a straight line bottom edge in orange coloring, straight line side edges, and a rounded top edge in orange coloring, and a light brown background. The figure is slightly wider at the top than at the bottom. At the top and bottom edges of the top portion of the label are borders that consist of, from outside to inside, a thicker orange band, then a slightly thinner light brown band, and then a thin yellow band. Below the top border is the word mark "JAMESON" in dark green lettering with a partial yellow shading that makes the letters appear three dimensional. The letters are large capital letters configured to form an arch shape. Underneath the word "JAMESON" is a red shield with a black and yellow border. The top edge of the shield extends out to left and right points, and the bottom edge of the shield comes to a point in the center. The middle portion of the shield contains two yellow bands that crossed diagonally in an X shape. Situated above the upper portion of the shield is a yellow triple-masted sail boat with three horizontal yellow lines underneath. In the left and right areas formed by the X is a yellow anchor on each side. In the bottom of the X is a yellow star. To the left of the shield design is the word "ESTD" in dark green, placed between two yellow lines and with the letter "D" underlined in green. To the right of the shield design is the number "1780" in dark green, placed between two yellow lines. Underneath the shield design is a yellow banner with black bordering, with the words "SINE METU" situated within the banner in black lettering, placed between two black dots, with the color red in the rear of the banner. Below the banner appear the words "TRIPLE TRIPLE", in dark green stylized letters. These letters, in turn, overlap three sets of concentric circles that appear in a wood-like pattern in brown coloring. The bottom portion of the two-part label consists of a narrow orange rectangle with two thin yellow bands at the top and bottom. In the center of the label are the words "JOHN JAMESON & SON" in yellow script, overlapping six thin grey rectangular stripes that extend across the entire bottom portion of the label.