Business administration of consumer loyalty and incentive programs to promote the sale or frequent use of stored value prepaid cards and electronic wallets of others; providing incentive award programs for customers through the issuance and processing of loyalty points for frequent use of stored value prepaid cards and electronic wallets of others; conducting prepaid card and electronic wallet customer loyalty and incentive programs, namely, issuance and processing of loyalty points for purchases or frequent use of stored value prepaid cards and electronic wallets of others; promoting the use of prepaid cards and electronic wallets of others through marketing offers and cardholder incentives; administration of a consumer loyalty program which provides incentives or free gifts linked to the consumer's financial activities in connection with prepaid cards and electronic wallets of others; arranging and conducting incentive reward programs in connection with the use of prepaid cards and electronic wallets of others; providing incentive award programs through issuance and processing of loyalty points for others, namely, providing loyalty points generated in connection with the use of prepaid cards and electronic wallets; and promoting the sale and usage of prepaid cards, electronic wallets, and other payment access devices of others through the administration of incentive and loyalty award programs for retail merchants