The mark consists of the head of a man wearing a chef's hat, sticking his tongue out and to the right corner of his mouth and holding up one hand with a thumbs up. The man and hat are depicted with a white background and black lines outlined in white with a black border, and his tongue is colored red. To the right of the man are three Chinese characters depicted in black with white outlines bordered in black. The last Chinese character appears inside a red, green and white chili pepper curved like the letter "C" with a red dot and curved line abstract shape outlined in white and bordered in black hanging from the tip of the pepper.